Filtering by project: americanapparel
What once was a business that exploited women in their ads and even in their corporate office, has now made huge strides to reform the culture of their brand. Today, we are happy to report that we instigated positive changed and progress for the controversial retailer, American Apparel. This is the result of efforts from…
Washington, D.C. (March 26, 2015) – National Center on Sexual Exploitation (NCSE) announces the removal of American Apparel from the annual Dirty Dozen List of top contributors to and profiteers from sexual exploitation in the United States. NCSE praises the retailer for the reevaluation and apparent change to the organization’s leadership, advertising strategy and brand identity, which have been purposely done to avoid the sexual exploitation of women just to sell products. This week, the retailer also cleaned up its online ads by deleting pornographic images from its site.
SEE PDF OF LETTER SENT HERE March 26, 2015 Ms. Paula Schneider, CEO American Apparel 747 Warehouse Street Los Angeles, CA 90021 Ms. Schneider: We are writing you to express our gratitude for the reevaluation and apparent changes in American Apparel to avoid the sexual exploitation of women just to sell products. …
‘Fuelling Lolita fantasies and rampant sexism’: American Apparel accused of ‘resorting to underage porn’ to sell its ‘Back to School’ range of miniskirts (The Daily Mail)
‘It’s something we find abhorrent. It’s about using underage pornography to sell products and the sexualisation of children, which cannot ever be justified.
Dov Charney has been removed as American Apparel’s CEO over reports of sexual harassment and exploitation of his fellow employees. This hyper-sexual attitude is reflected in their advertising campaigns. We hope this comes as a wake-up call to the company.
In light of the recent removal of American Apparel CEO Dov Charney for sexual harassment and other misconduct, we urge the company to re-examine its advertising techniques and brand identity.